Are you ready for the new industry initiatives?

AdsML: international initiative aiming at simplifying and accelerating the digital advertising process and supported both by IFRA and the NAA, the Advertising Submission Standard uses XMP

DISC: initiative from IdeaAlliance which specifies the  standard metadata fields to submit digital images to magazines for publication.

PRISM: Publishing Requirements for Industry Standard Metadata also suported by the IdeaAlliance, defines the XML metadata for the management, aggregation, and processing of magazine, news, catalog, books and newspapers content.